Transformation Story · Banking / Collections
UK Bank — Using Propensity-to-Pay to Focus Collections Effort
How analytics can improve collections strategy when the real problem is not lack of effort, but where that effort is directed.
Case Study at a Glance
The transformation in under a minute.
Business problem
Collections teams needed to focus finite effort on customers with different likelihoods of repayment.
What was done
Applied propensity-to-pay modelling, analytics and prioritization to support a more targeted collections approach.
Outcome / evidence
The approach supported improved collections / recovery strategy; the exact uplift is not currently recorded.
1Finite collections capacity
ManyCustomers with different repayment likelihood
1Prioritization model
CollectionsAnalyticsPropensity ModellingDecision IntelligenceBanking
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