Transformation Story · Technology Platform · RPA + Decision Rules
Google Play Store — Automating Developer Onboarding Without Losing Conversion
How a rules-based first-line screening model improved both operational efficiency and conversion in developer onboarding.
Case Study at a Glance
The transformation in under a minute.
Business problem
Manual first-line screening required online research and repetitive shortlisting against defined criteria.
What was done
Introduced RPA-led online research and rules-based first-line screening while preserving a handoff for further review.
Outcome / evidence
35% operational-efficiency improvement and 8% conversion uplift.
35%Efficiency improvement
8%Conversion uplift
2Value dimensions: productivity + effectiveness
Business Process TransformationRPADeveloper OnboardingDecision AutomationOperational Excellence
Evidence note: 35% operational-efficiency improvement and 8% conversion uplift are documented outcomes for the developer-onboarding transformation.
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